The Content Strategist's Guide to Design: Holistic Thinking for Better Content

WRK7 Workshops Track

103C, Wisconsin Center

WEDNESDAY, 1:00 - 4:30 PM

Designers. Am I right? Always needing content to fit in their boxes; more concerned with the font or color than the content. It'd be great to know why they think the way they do, but design seems so technical.

The truth is all that design-y stuff is integral to our work having its greatest possible effect. Copy, user interface, typography, layout, color: all of these communicate something. So let's learn the language of design.

In this workshop we will learn how design helps our content communicate by:

* Learning design vocabulary
* Exploring the concept of "designing for emotion"
* Dipping our toes into the deep ocean of symbols and signs in communication
* Looking at our content in real-world design scenarios


Joel Goodman
Bravery Media

Joel G Goodman is a jack-of-all-trades marketer, designer, and front-end developer, and principal of Bravery Media. He spent six years working in higher education web marketing at two institutions driving web marketing, branding, and strategy aimed at increasing student enrollment and alumni engagement. He also holds a master of arts degree in Media Studies from The New School for Public Engagement where his academic studies focused on culture creation, transnational media affect, and semiotics in digital media. Goodman is based in Austin, TX where the sun shines warmly and tacos never run out.


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