#ChompTheVote: How A Hashtag Campaign Quieted an Alumni Uprising and Gave Birth to an Alligator (PST1)

Jesse Lavery
Director of Web Communications, Allegheny College

Sean O'Connor
Associate Director of Web Communications, Allegheny College

When an old mascot costume needs replaced, you just order a new one, right? Not so fast! Especially not when you want to make changes. Especially when news of those changes leaks to alumni and they start a Change.org petition. Our poster is the story of how a hashtag (and related online voting campaign) turned an ugly alumni relations incident into a positive project with great social media engagement, satisfying results, and happy alumni.

Academic Technology -- A Collaborative Campus Approach (PST2)

Kathy Palm
Baccalaureate Program Coordinator & Advisor, School of Nursing, North Park University

Megan Gilmore
Web Content Manager, North Park University

Four years ago, North Park University empowered a collaboration between faculty, staff, and administrators to address the challenges of instructional technology for innovation, teaching, and learning. Currently a standing university committee including representatives from many academic disciplines, IT, the library, and marketing, the Academic Technology Committee leads the process for choosing new technology, pilots new programs and interfaces, administers grants to encourage faculty innovation and technology implementation in classrooms, and develops teaching materials aimed at faculty and staff so they can use the technologies available to them. With a brand-new state-of-the-art science facility and changing campus systems for collaboration, North Park’s ATC has learned through trial and error how to effectively bridge the gaps between the cloud and campus to address fears and get resources to the right people.

Athletic Rivalries and Web Accessibility: Who is in the Sweet 16 this Year? (PST3)

Jon Gunderson
Coordinator of IT Accessibility, University of Illinois

Everyone is keenly aware of the competitive nature of college sports and the rivalries between schools and athletic conferences. Let’s see how over 300 universities and 12 conferences score in making their websites accessible to people with disabilities using open source tools that are freely available.

Care and feeding of a student social media team (PST4)

Lisa Catto
Public relations specialist, Western Oregon University

If I had a dollar for every time I’ve heard a person say, “hire someone just out of college, they understand social media” I would have #heweb16 already paid for. Students offer an invaluable insight to campus life and their perspective is what other students (and prospective students) want to hear. However, personal use of social media tools and platforms does not mean someone knows how to use them on behalf of a brand. At my first HighEdWeb conference in 2011 I learned of student social media teams. That next year I found funding and established our first student social media team on campus. Having completed the third year of this team, I’ve learned a great deal about what works, and most definitely, what doesn’t. Learn about all the LOLs, OMGs and WTFs I learned through this crazy and incredible journey of managing a student social media team as a solo social media and media relations manager for the university.

Creating an Interactive Scalable Vector Graphic (SVG) (PST5)

Jennifer Brandon
Web Designer / Reference Librarian, Michigan State University Libraries

The MSU Libraries has an ‘Ask a Librarian’ service that provides several options for patrons to contact librarians. In 2014 we decided it was time to update the legacy ‘Ask a Librarian’ graphic. I decided to create the new graphic using the SVG (Scalable Vector Graphic) format, as it is now able to be rendered across browsers. SVG’s have many benefits that enhance user experience. They are scalable, responsive, lightweight, and accessible. This poster presentation will provide an overview of Scalable Vector Graphics, several examples, and steps on creating, modifying, and optimizing an SVG graphic.

Designing with Data (PST6)

Michele Rund
Web Designer/Developer, Purdue University

In a time when data reigns supreme, web and app designers are increasingly turning to analytics to inform user-interface decisions. Identifying and analyzing meaningful data can help us understand how an app is being used and, in turn, help us understand how to improve it. This poster session will explore how the Purdue Studio team used data-informed design to provide an improved user experience for their newest app, Pattern. Insights, lessons learned, and tips related to data collection, analysis, rapid design prototyping, and testing gained during this process will be shared with attendees.

Effective Graduate Application Management System in a Distributed Environment (PST7)

Ashirul Mubin
IT Specialist IV, The University of Alabama

Processing graduate applications in a higher education institution is often more complex than that of the undergrad or other application areas. It involves multiple phases of information exchange and document management activities by various user groups. The scenario gets more complicated when various departments have their own specific rules and requirements in the admissions process: varying test scores limits, additional documents, portfolios, program specialty areas, and personal interactions. Our work presents a dynamic way to effectively address most of these issues through a web-based distributed system that is driven by two underlying frameworks: one founded with the purpose of providing consistent view of program-specific checklist of application materials and status for all user groups, and the other one consisting of definitive role-based assignment of system users. This setup helps to properly manage application data and thousands of documents online in a distributed fashion. Applicants, recommenders, document managers, reviewers -- all contribute to this process from their respective roles. Furthermore, the collected documents are also readily utilized in other administrative processes, such as nominations for fellowships, student awards, and so on -- removing the need for making any duplicate copies of the necessary documents to be presented to the select group of reviewers.

Have a Ton of Social Media Cooks in the Kitchen? Form a Council! (PST8)

Holly Hill
Director of Web and New Media , Flagler College

Have a ton of social media cooks in the kitchen, but no unified strategy, accountability, or budget? Form a social media council at your institution and create a collaborative and meaningful experience for your audience and content contributors. After forming the council and establishing our goals, the measurable results have been incredible. By shifting our focus to a more unified effort, we were able to cover more shareable moments that tell our college's authentic story, while increasing user engagement. This poster session will show conference guests how and why we formed a council and how that has impacted our user experience.

It's Not If, But When... (PST10)

Martin Sickafoose
Director of Digital Marketing, Purdue University

Social media can be a highly effective tool in communicating to our campus communities. It can also quickly splinter into several different directions if you aren't careful. On January 21st 2014, Purdue University had a shooting on campus. What transpired that day has made a lasting impact on our campus and has added real-life experience to our social media communications. Through this presentation we will share the events of the day, the things we learned and how we now view social media crisis communication at Purdue.

Learning to COPE: 110 Stories, 365 Days, 20% Increase in Organic Traffic (PST11)

Anna Lee
Marketing and Communications Coordinator, Northwest Nazarene University

Linnea Hanson
Web Content Specialist, Northwest Nazarene University

In an effort to take control of their content and social media strategy with a small team and minimal resources, Northwest Nazarene University’s marketing and media office implemented a COPE (create once, publish everywhere) model. They’ll share how they used it to publish 110 articles across platforms in one year’s time resulting in an increase of their organic website traffic by 20% and their average post reach on Facebook by over 50%. Learn what types of content succeeded and what fell flat; take away tips for recycling, repurposing and reusing content to make the most of limited resources; and get ideas on how to leverage your school’s unique personality to your advantage in SEO.

Mixing up the Media: Utilizing Video In Social Media and Web (PST12)

Jared Mauldin
Social Media and Web Content Coordinator , Flagler College

Use video to your advantage. Content coordinators of any skill level can utilize video for both social media and the company/college website quickly and easily. With small departments in mind, this session will show you the basics of video composition, ideal length for optimizing viewership, and how to edit your videos on the fly. No longer do you have to lug around tripods, cameras, and laptops to create a great movie. With just a few apps and an iPad, you can cover a campus event and post it all within minutes. The session will use examples of popular campus events and show you how to think outside the box for great content and engage followers in new ways.

Naughty Words and How to Avoid Them (PST13)

Nikki Massaro Kauffman
Multimedia Specialist IV / User Experience Designer, Penn State University

Laura Scott
Supervising Editor, Penn State University

Words can communicate, but they can also alienate. They can exclude. They can threaten. They can confuse. In our session, we will talk about the impact of language on the web as well as how to clean up language in your content, your microcopy, and your documentation/training.

No Content Strategy? Try Content Tactics (PST14)

Lori Packer
Web Editor, University of Rochester

Raise your hand if you think this is you: You are a writer, editor, designer, developer, or social media manager who works in an office or institution that doesn’t seem to have
a content strategy, or at least has not fully embraced the concepts, workflows, and processes that a content strategy requires. Sound familiar? And if so, what can you do from your little corner of the web publishing world to still make progress in creating content that advances the goals of your institution while serving the needs of your users? This session will break down some content tactics, with lots of examples of specific projects, to help you do just that.

SEO: How to Use Everyday Techniques to Increase Website Traffic (PST15)

Robin Kelly
Webmaster, The University of Texas at Tyler

In this session, learn how to incorporate search engine optimization into your everyday workload. After an overview of how search engines work, Robin will share easy day-to-day steps you can implement to increase website traffic. Attend his session to learn 25 steps that truly impact your SEO, including structuring your website, training your users, finding the right keywords, writing for the web, and incorporating social media into your overall SEO strategy. Don't miss this session full of tips and techniques!

The Power of the Web: Accessibility and Inclusiveness through Universal Design (PST16)

Beth Branchaw
Digital Communications Coordinator, Seattle University

In higher education, the web has become the primary method of dissemination for important documents and information at all points along an individual’s path from prospective student to alum. It is also the primary tool used by faculty and staff to communicate to all institution stakeholders both internal and external. In many ways, an academic institution’s web audience is a microcosm of the entire online user population. People from all walks of life from around the world interact with university websites. How do you develop a website that satisfies the accessibility needs of such a diverse population of users? The concept of Universal Design, which is used in architecture and product design to improve accessibility to those with impairments, can be applied to the creation of any product or environment including the web. Adding Universal Design principles to a web professional’s toolkit will improve accessibility and usability for all people who interact with website content they create.

Web Responsibly: An Emergency Response to Gluttony on the Web (PST17)

Karen Chang
Web Developer, UTHealth Medical School - Office of Communications

The average load time a web user expects for each website is roughly 2 seconds, yet we are seeing more and more websites filled to the brim with high-resolution photos, fonts, and scripts and taking longer to load. This may be acceptable where 4G and LTE are easily accessible, but imagine how difficult it would be for our global neighbors—some who are tapping into the web for the first time with their limited resources. All the gluttonous content we're putting on our websites is preventing these limited users from finding the information they need within a practical time-span while adding to the wait time for these sites to load. At the UTHealth Medical School, we had this same challenge with a homepage that contributed to a slow website loading time. Our initial response quickly turned into a full-blown study of understanding how our content is loading and what areas we need to optimize in order to scale-back on our website. We started paying attention to how our website would be viewed in a global perspective, and this is what changed our goals in developing an up-and-coming lightweight, fast-loading website. Stop by for some insight that will help us all web responsibly in a web world where content is king.

Your Content is Not a Beautiful or Unique Snowflake (PST18)

Elizabeth Schroen
Assistant Director of Marketing and Digital Content, UMUC

If you're like most universities, your website has thousands, maybe tens of thousands, of webpages with manually updated flat content that quickly becomes outdated and out of sync. But the content for any given webpage isn't all that unique. University web content is made up of many repeatable "content types": quotes, videos, FAQs, tuition rates, semester dates, and more. If you leverage your content management system as a content repository, you can dynamically serve up this content in many different formats across many pages, all while managing it centrally.  Think it sounds tough? University of Maryland University College set out to normalize all of our repeatable content during a re-implementation of our CMS. Find out how we did it and what we learned along the way.

Building a Better Batcave: Building a Collaborative WordPress Intranet (PST19)

Jeff Stevens
Assistant Web Manager, University of Florida Health

Intranets work in the shadows, away from the general audience, and as a result are often neglected and fall into disrepair. Fifteen years in the making, our intranet grew from multiple initiatives and departments into a Gotham city of epic proportions: an impenetrable warren of sites, subsites, multiple log-ins, and legacy applications. It was the site UF Health needed
right now, but not what it deserves. After witnessing numerous tragic ends in one-way alleys, UF Health's Web Services became the champion of a new way. Building on our experience from our external web rebranding, we built a collaborative, responsive-first platform, built on WordPress and BuddyPress, that created a common shared intranet experience. A website built by not by us, but by the users, using social networking and gamification techniques to encourage adoption. It wasn't easy -- we faced a rogues gallery of challenges: institutional
buy-in, internal assumptions, external technological challenges, and crises in faith and our mission. We'll discuss how we overcame those issues, stayed out of the asylum, and brought our intranet into the light where it belongs.

Expanding the EDGE (PST20)

Holly Scholl
EDGE Center Project Manager, Augustana EDGE Center

This student web model dating back to the late 90’s continues to expand its reach at Augustana College. A brand new Social Media Management Team and Student Portfolio Guru have pushed the Augustana EDGE Center even further by creating more experiential learning opportunities for students. These programs, in addition to the Web Guild, advantEDGE Design, video editing, advertising developers, and event planning, continue to expand the EDGE Center’s reach in number of students as well as clients.