Your Email Is Bad, and You Should Feel Bad, Too

MCS1 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

MONDAY, 8:30 - 9:15 a.m.

Admit it: your institution sends millions of emails each year, and you have no idea what they look like. Are they mobile friendly? Are they easy to read? Do they get results? Gasp in horror and start building your to-do list as you see the results of a secret shopping experiment that involved 300 institutions, 2,000 emails, and the mother of all Excel spreadsheets. Using real emails from real universities, you’ll dive into email marketing, explore how it connects to your content, mobile and web strategies, and walk away with checklists and guides that you can use to make immediate improvements at your institution.


Jens Larson
Manager of Student Communication Strategies, Eastern Washington University

Jens Larson is a project manager, enrollment marketer, and digital strategist at Eastern Washington University. He writes about enrollment strategy and technology at U of Admissions Marketing, which has been one of Ed Tech Magazine's "must read" higher ed blogs for two consecutive years. Each year he secret shops over 100 colleges and universities. Prior to a career in higher education, he managed financial and market analysis for an international investment company, helped startup companies launch projects around the world, and worked with young designers and artists launching their first businesses. He holds multiple master's degrees and is pursuing a Ph.D. focusing on the statistical analysis of higher education communication and social media.