Little Yellow Boxes: Search is the Content King-Maker

AIM8 Applications, Integration and Mobile

Location: 102B, Wisconsin Center

TUESDAY, 9:30 - 10:15 a.m.

We can all agree that CONTENT is KING ... well, GOOD SEARCH is the KING MAKER. Come see how Vanderbilt uses their Google Search Appliances to make sure their website visitors can always find what they're looking for. Learn how to use GSA collections, front ends, keymatches, synonyms, filters, biasing policies, freshness tuning, and customizing the crawl. If your institution already has a GSA, or is thinking about implementing it, this is a "don't miss" session for you!

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Lacy Paschal
Director of Web Communications, Vanderbilt University

@lacydev is made of magic and a wee bit of the Dark Side (as described by one of her team.) As Director of University Web Communications at Vanderbilt University, Lacy and her team are responsible for Vanderbilt's online visual identity, determining the vision and strategic goals of Vanderbilt's web presence, providing web and application development services, supporting their content management systems, and are the voices behind Vanderbilt's social media presences. Lacy serves on the HighEdWeb Program Committee as DPA Track chair, and Art Director for LINK, the Journal of Higher Education Web Professionals. She lives in Nashville with her husband, Justin, and their 18-month old son, Hayden.