The Most Important Page of Your Website

COR4 Sponsors

Location: 101C, Wisconsin Center

MONDAY, 11:45 a.m. - 12:30 p.m.

Nothing on your website is as important as your calendar. Calendars aren't just about when and where events are happening. They're the single best marketing and storytelling opportunity on your entire site. The best illustration of the personality of your school is what's happening on campus. If there are interesting and diverse events on the calendar, visitors will think of your school as an interesting and diverse place. And if not— if your calendar is a clunky, broken-looking page with only a handful of internal events in plain text— well, you can finish that sentence yourself. Jason runs the team that makes LiveWhale Calendar, an event calendaring solution in use at colleges and universities around the world. In this presentation he'll talk about what makes great calendars great, and how to get the most mileage out of your campus events, no matter what calendaring system you use.


Jason Pontius
President and Founder, White Whale

Jason Pontius is the president and founder of White Whale Web Services, an eight-person Oakland-based firm specializing in web design and development, strategic marketing and content wrangling for colleges and universities. He leads the team of geeks that power LiveWhale, our higher-education-focused CMS, and LiveWhale Calendar.