Snapchat: More Than Selfies

MCS12 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

TUESDAY, 3:00 - 3:45 p.m.

Snapchat can be more than selfies. In fact, it can be a key recruiting and relationship-building tool for your university. We’ll take a look at Snapchat campaigns from West Virginia University and examples from other universities from around the country that are using the app successfully. For those already using Snapchat at their university, we’ll also talk about different strategies for overcoming some of the limitations of the app and discuss the future of the app in higher ed. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at universities • The future of Snapchat and how it could affect higher ed


Tony Dobies
Social Media Strategist, West Virginia University

Tony Dobies is the social media strategist at West Virginia University. He manages the day-to-day presence on social media for the university on Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and Google+. In addition, he leads the conversation on campus about using social media to reach high-level goals and various audiences. Prior to his social media work, Dobies spent time as a senior writer at WVU and was an award-winning sports writer.

Candace Nelson
Senior Writer, West Virginia University

Candace Nelson is a senior writer for University Relations/News at WVU. She manages the daily operations of University social media accounts, including Twitter, Instagram, and Snapchat. In addition, she writes stories, produces multimedia projects and collaborates on large marketing campaigns across the university. Nelson is an award-winning journalist and published researcher. She has her M.S. in journalism, B.S. in journalism, and B.A. in English from West Virginia University.​​