Building Internal Communities to Support Your Content Strategy

MPD10 Management and Professional Development

Location: 102C, Wisconsin Center

TUESDAY, 11:45 a.m. - 12:30 p.m.

In many organizations, especially decentralized ones as you often find in higher education, content owners and editors often operate independently, disconnected from best practices, organizational standards and style, or peers who face similar challenges in creating and managing content. In some cases, content is only a small and intermittent part of these individuals' jobs. To make our content strategy come to life, we need to make it accessible and relatable to the people we rely upon to execute it. And that means making those people accessible and relatable to each other. By organizing internal content communities within our organizations, we can better communicate the value of content strategy, and provide much-needed support to content owners and editors. Attendees will learn: - The value of organizing an internal content community - Strategies for launching and facilitating a content community - Best practices for making the community successful for both its members and the organization


Georgy Cohen
Associate Creative Director, Content Strategy, OHO Interactive

Georgy Cohen has spent more than a decade wrangling content for universities. She is associate creative director for content strategy at OHO Interactive, a digital agency based in the Boston area, and co-founder of Meet Content, a blog and resource empowering higher education to create and sustain web content that works. Cohen previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently, including keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011. Cohen's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.