Your Website Is a Window, Not a Billboard

UAD1 Usability, Accessibility and Design

Location: 101B, Wisconsin Center

MONDAY, 8:30 - 9:15 a.m.

When Beloit College retooled its recruitment materials and positioning, the approach hinged on the college’s ability to showcase the accelerated pulse of what seemed, from the outside, to be a small and sleepy campus. Under the theme “Liberal Arts Amplified”, the communications and web team set out to illustrate this energy on the website and elsewhere, and found along the way that in this case, less was more (and more was more). Borrowing from new approaches (in HTML5) and best practices, we built a new site that serves to highlight campus life, offerings, and students, and to do so in a way that is more authentic, more powerful, and less time consuming than preparing video package after video package. Along the way, we found that we could easily and cheaply replicate this approach across campus, through retargeting, and even on livestreaming holding slides -- and do all that with a ¼ time videographer and a half dozen student workers. This session will provide an overview of how we implemented video across our site (the plan, process, and implementation) and what we’ve seen and heard as a result. We’ve discovered that while a picture might be worth a thousand words, a video is worth a million.

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Melissa Dix
Associate Director of Communications & Marketing, Beloit College

Melissa Dix, Associate Director of Communications and Marketing, has been managing the web at Beloit College for over ten years. Her background includes six years with Motorola, managing and collaborating on web development projects spanning manufacturing, e-commerce and mobile commerce; and two years as a developer for Full Audio, an online, subscription-based music software startup in Chicago.

Bill Mortimer
Associate Director of Enrollment, Beloit College

Jason Hughes
Director of Communications and Marketing, Beloit College

Jason Hughes has been the Director of Communications and Marketing at Beloit College since March 2010. Prior to joining Beloit, he was the Director of Public Relations of Lynn University in Boca Raton, Florida, and a PR account executive at Lyerly Agency in Charlotte, North Carolina. He has also held communications and editing positions at The University of North Carolina at Charlotte, and Central Michigan University. He earned a B.A. in English from UNC Charlotte, an M.A. from Central Michigan University, and an M.B.A. in Marketing from Lynn University.