Powering video content with your DAM & CMS

COR5 Sponsors

Location: 101C, Wisconsin Center

MONDAY, 3:00 - 3:45 p.m.

This session focuses on the making of the new University of Michigan Athletics recruiting website, ThisIsMichigan.com, using Wordpress CMS and Widen digital asset management (DAM). Join University of Michigan and Widen for a discussion on the impact your DAM can have within your website. Attendees will learn the steps University of Michigan took to lay the groundwork for a successful launch of a recruiting website encompassing all 29 sports, while leveraging their DAM system in the process.


Kathy Wilson
Senior Business Systems Analyst, Athletic Department , University of Michigan

Kathy Wilson is the Senior Business Systems Analyst with the Information Technology group of the University of Michigan Athletic Department, Stephen M. Ross Athletic Campus, in Ann Arbor, and for MGoBlue.com. Kathy leads the development and launch of Michigan Athletics IT-supported projects, including the new ThisIsMichigan.com. See the blog post, "Widen Media Collective powers new University of Michigan athletics recruiting website video content" http://www.widen.com/blog/widen-media-collective-powers-new-university-of-michigan-athletics-recruiting-website-video-content for background information.

Jake Athey
Director of Marketing, Widen

Jake Athey is the Director of Marketing at Widen, and an integral member of the content strategy team. He oversees and manages all of the moving parts of content strategy, brand consistency, sales, and more. One of the best parts of Jake’s job is giving customers opportunities to tell their DAM success stories on the center stage. He believes that intelligent content, powered by intelligent technology, can be life-changing for marketers and their businesses.