Pics Or It Didn't Happen: Why Photos are Key to Building Your Brand and Generating Revenue

COR6 Sponsors

Location: 101C, Wisconsin Center

MONDAY, 4:15 - 5:00 p.m.

Photography is becoming the language we speak every day - from the personal to the professional. The smartphone and social media revolutions have created an exploding need for organizations of all sizes to communicate visually. Institutions of higher learning have an incredible opportunity to share their stories through photos - from shots of the winning football team to selfies of your students. In this session, we’ll show you how to harness the power of your images to build your brand and generate revenue.


Martin Vloet
University Solutions Manager, Libris

Martin Vloet joined Photoshelter after a 25-year photographic career that included 14 years as a senior photographer and brand manager at the University of Michigan. Marketing, branding, and social media have been critical in his imaging career. Twice named University Photographer of the Year and with one Emmy in hand, he adds valuable experience in organizing and monetizing visual assets to Libris team. Martin lives with his wife and daughter in Ann Arbor and, from the shadow of Michigan Stadium, works with clients all over the world.