Bare Bones Content Strategy: Simple Ideas for Sustainable Change on the Web

MCS4 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

MONDAY, 11:45 a.m. - 12:30 p.m.

As content professionals, we strive for clear, concise communication on the web. We cut clutter, hone our message, and plan for purposeful content. “Simple” is understandable and useful. “Complex” is confusing and time-consuming. To sustain positive change on the web in our organization we must extend this mindset to all of our content work. Ongoing content strategy requires cultural support for governance with buy-in from the top and bottom of our org chart. This means clearly communicating value for stakeholders and providing useful tools and training for content contributors. Web content is complex. It’s our job to simplify it -- for everyone. Join this session and learn how to: • Focus on what matters to hone your content strategy and create a sustainable governance plan • Get internal stakeholders to care by clearly communicating the value of content strategy • Develop content guides and tools that simplify content workflow, governance, and training


Rick Allen
Content Strategist, Meet Content

Rick Allen has worked in higher education for more than a decade helping to shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston., Rick partners with higher education institutions and organizations to drive and sustain bold goals. Rick writes and speaks often on higher education web publishing topics. He is the founder of Content Strategy New England and co-founder of Meet Content, a blog and online resource aiming to empower higher education to create and sustain web content that works.