Fostering A Culture of Collaboration and Learning Among Social Media Managers

TIE4 Technology in Education

Location: 103B, Wisconsin Center

MONDAY, 11:45 a.m. - 12:30 p.m.

Only a few years ago, New York University lacked a central team to oversee its social media presence, and there was very little sense of community among social media managers in various departments across the university. Through the creation of a new position and a Social Media Ambassadors group, the university has dramatically refocused its efforts in the social media realm -- and achieved some striking results. Two actions played a key role in these successes. First, the New York University Social Media Ambassadors group was formed in 2012, and now counts as members more than 175 community managers from across NYU. From online meetings and knowledge sharing through the use of Google Groups to in-person meetings twice a semester -- featuring presentations from representatives of industry giants such as Facebook, Twitter and Instagram -- the group has created a professional development opportunity for NYU’s community managers to share and learn. Secondly, social media training was implemented through the use of NYU's iLearn program, as well as one-on-one and group consultations with school and department employees. The opportunity to learn, share, and lead has led to an increased interest and sense of community in social media across the university's global campus. This presentation will provide guidance on creating community of learning and leading, tips for forming a collaborative university group of your own, and lessons learned over the course of the past two and a half years.

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Chris Barrows
Social Media and Mobile Products Coordinator, New York University

Chris Barrows is social media and mobile products coordinator at New York University, and has worked in the social media/community building field for more than six years. He holds a master's degree in Instructional Technology from Wilkes University. He is also chairperson of the Edu Web Digital Summit. Barrows is also the host of the Why I Social podcast, which features guests ranging from average Joe to CEO. His most important jobs remains his role as husband and father to an amazing wife and son.