Tragedy, Pitchforks and Twitter: Managing Campus Crises on Social Media

MCS7 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

TUESDAY, 8:30 - 9:15 a.m.

It was a tough spring at University of South Carolina. With a campus shooting, blackout, and a student incident that went viral, in addition to weather-related updates, the social team has been busy... busy learning lessons on how to manage mobs, keep parents calm, and provide timely communications in complicated situations. Being strategic and staying on brand can happen in times of crisis. In this session you'll learn: • How to work with executive leadership to get messages out without the paralysis of crafting the "perfect" message. • How to manage a mob and keep a cool head. • How to move forward and get back to normal after the worst case scenario.

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Amy Grace Wells
Content Strategist, University of South Carolina

Amy Grace Wells is the content strategist at University of South Carolina, where she works in both digital and brand strategy. With a decade of experience in higher ed, publishing and nonprofit, Wells knows a thing or two about "making rainbows and herding cats." Her previous experiences include Texas A&M AgriLife, where she directed content strategy, online content, and information architecture for the College of Agriculture and Life Sciences and five state agencies, and director of communications for the College of Fine Arts at Ohio University, as well as United Way for Greater Austin and Bird Watcher's Digest. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.