Web Strategery: An Effective Way to Say No to "Click Here"

UAD12 Usability, Accessibility and Design

Location: 101B, Wisconsin Center

TUESDAY, 3:00 - 3:45 p.m.

Websites can quickly get out of control with input, advice, suggestions, and directives coming from every direction. During our recent redesign, we decided to align our site with the university's mission and strategic plan. Keeping these two items at the forefront of the redesign process allowed us to make key decisions that would have been difficult otherwise. We started with a single strategy and we quickly saw the shortcomings of trying to be too generic. We ended with an overall web strategy that has a four-pronged approach to emerging technology, architecture, content, and design. Each strategy (including the overall) has three or four goals associated with it, and represents many of the common issues faced as we build and maintain websites. For our web group, it allows us to continually keep our focus on what is important, and if needed, change a goal based on the ever-changing web world. For our campus community, the strategies are presented in a simple way and have been documented (which makes them "official"), so that they can easily be shared and taught.

View this presentation online


Todd Barber
Director, Web Services, University of Tennessee Health Science Center

Todd Barber is currently the Director of Web Services for the University of Tennessee Health Science Center in Memphis, TN. He began his "official" web career at UTHSC in 2006 in a wild west atmosphere where all content editors - about 300 - had direct access to the server and edited all pages live. One of the first acts of business was a site redesign with a committee of around 30 campus representatives. Once the site was redesigned, the full scope of the task to put all of our pages into the template was realized. That realization led to the birth of the Web Services group in 2008. Since that time we have grown from one FTE to 5 FTE's, moved all pages into the 2007 template, removed direct access to the web server, implemented a CMS (OU Campus by OmniUpdate), and completed our most recent and long overdue redesign. In association with UTHSC, Barber has presented at the Tennessee Higher Education IT Symposium (THEITS) in 2014 and the 2015 OmniUpdate User Training Conference.