As Easy as Herding Squirrels: Managing Social Media on Your Campus

MCS9 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

TUESDAY, 10:45 - 11:30 a.m.

Social media accounts are created every day by student organizations, academic departments, programs, and countless other units across your campus. How do you support and coordinate all of these accounts when they're managed by dozens (or hundreds) of people scattered throughout your institution? In this session we will explore the tools and methods that William & Mary uses to tackle this challenge, from guidelines for starting a social media account, to the best ways to keep track of existing accounts, to how to create and sustain a social media users group (SMUG), and how you can bring all of these ideas back to your campus so you can start to wrangle your own herd of social media squirrels.

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Tiffany Broadbent Beker
Web Developer & Social Media Coordinator, College of William & Mary

Tiffany Broadbent Beker is the Social Media Coordinator for the College of William & Mary and a Web Developer with the Office of Creative Services. Her duties range from developing for the university’s web presence to managing W&M’s Facebook and Instagram pages, coordinating the student-run Instagram account and leading W&M’s Social Media Users Group (SMUG). She has presented at conferences including HighEdWeb, CASE Social Media & Community, edUi and the College Communicators Association, as well as served as a social media resource and presenter for student leadership organizations across the W&M campus. She serves as advisory chair for Alpha Phi Omega and is on the board of advisors for the W&M chapter of Camp Kesem. Beker holds a master’s degree in computer science from the College of William & Mary and a bachelor's degree in computer science from the University of Richmond.