Searching for Direction: Using a Search-Based Homepage to Direct Users

AIM1 Applications, Integration and Mobile

Location: 102B, Wisconsin Center

MONDAY, 8:30 - 9:15 a.m.

In the spring of 2015 Xavier University moved to a search-based homepage, with the goal of more efficiently getting users to their desired content. We’ll review the basics of the implementation, how the data is managed, and, most importantly, what we have learned from the actual usage. Do the users even use the search? Does it consistently deliver the results they are looking for? Is this the future?

View this presentation online


Rob Liesland
Director for Web Services, Xavier University

Rob Liesland, a web developer by trade and a HighEdWeb veteran, is the Director for Web Services at Xavier University in Cincinnati, OH. In his current role at Xavier he helps guide the web team through the turbulent waters of campus demands and changing web technologies. Most of all, Liesland enjoys solving complex problems and getting things done.

Greg McMullen
Web Developer, Xavier University

Greg McMullen first learned HTML from a summer camp at a high school near his hometown. From that point on, he's learned three different programming languages, incorporated SASS into projects, incorporated online marketing best practices during his first position after college with a window company and found his passion for higher ed during a two year stint at Rose-Hulman Institute of Technology. In his current role, Greg helps to maintain order with Xavier University's online presence as a web developer.