Learning to Live with the Anonymous User

MCS5 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

MONDAY, 3:00 - 3:45 p.m.

Yik Yak, Fade, Secret, Erodr, Cloaq, Whisper, Jah -- just to name a few. If you haven’t had to deal with issues arising from one of these anonymous social apps, consider yourself lucky. However, if we look through the negativity and shocking posts that stems from allowing “anonymous” usage, is there something we can learn? - What is it about these apps that have students coming back for more? - When is the right time for the institution to step in and do something? - Where should the line be? - How can we leverage the platforms for good? - Why can't we use the same addictive techniques? During this presentation, we will explore the dark back room that is the anonymous social app and discover that it doesn't have to be a place of filth. Attendees will walk away with a better understanding of how to manage anonymous social apps on their campus, how to use the power of anonymous for good, and how to handle issues when they do arise.


Jason Fish
Director, Informatics, Purdue University

Jason Fish is the Director of Informatics at Purdue University where he is responsible for providing leadership in technology initiatives within the university. Additionally, he works with faculty to design, develop, implement, and assess new educational technology with a focus on student success. The work of his group has been featured by the New York Times, CNET, and the Chronicle of Higher Education.