Demystifying Responsive Email

DPA2 Development, Programming and Architecture

Location: 102D, Wisconsin Center

MONDAY, 9:30 - 10:15 a.m.

I won't sugarcoat it. Creating responsive email isn't easy. In fact it's hard. Like, harder-than-coding-for-IE6 hard. But everyone is saying how valuable email marketing is. Furthermore, having responsive email designs is just as important as having as having a responsive website when you consider that more than 50 percent of emails are opened on a mobile device. Multiply that by the millions of emails your institution delivers annually, and that adds up to a big problem. Or a big opportunity, depending on how you look at it. In this session, we'll roll up our sleeves and cover the best practices in responsive email. Like responsive web design, mastering responsive emails involves changes in how we write, design, and code. It's a dirty job, but somebody's gotta do it.

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Peter Anglea
Web Developer, Bob Jones University

Peter Anglea is one half of a two-man web team in Bob Jones University's Marketing Communications department, which is responsible for the main campus website, social media, and more. As such, Anglea's skill sets range from back-end coding to tweeting to strategic campaign planning (and the occasional gig as the university's mascot). A seasoned presenter on responsive web design, Anglea's presentation at HighEdWeb 2013 in Buffalo, NY, earned him the distinction of Best of Conference. When he's not cranking out code at work, you might find Anglea writing away at his next musical composition or pounding the pavement training for his next half-marathon.