The Web Culture Shift

MCS6 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

MONDAY, 4:15 - 5:00 p.m.

A successful web content strategy requires support from people all across an organization -- people with a wide range of experience and comfort levels when it comes to web work. To get our people invested in web content and thinking strategically, we first need to change the culture and thinking surrounding “web” in our institutions. This session will offer practical advice for influencing culture change on your campus, and convincing your people that they have a part in the “web” after all.


Alaina Wiens
Marketing Director, Flint & Genesee Chamber of Commerce

Alaina Wiens currently serves as marketing director for the Flint & Genesee Chamber of Commerce, after recently concluding an 11-year career at the University of Michigan-Flint. In her role as web content strategist, Alaina worked to ensure the university’s story was told effectively through the web and social channels. She helped departments across campus think strategically about their online communication, and was project manager for all large-scale web projects. Alaina is also the “driver” of #strategycar, a weekly Twitter chat designed to encourage strategic discussion and brainstorming for higher education professionals.