Web Redesign 101 – Redesign Done Right, the First Time

COR2 Sponsors

Location: 101C, Wisconsin Center

MONDAY, 9:30 - 10:15 a.m.

A website redesign can be a daunting proposition.  It is a huge investment in time and money and something that you will live with for years to come. Even more importantly, it’s also often your first point of contact with potential students and parents. While there is a tremendous amount of work involved, the reward is a new site that will better meet your business objectives and communicate your institutions’ goals to your target audience, whether that is incoming students, new faculty, or alumni networks. This presentation will walk you through the entire web redesign process from research and planning to launch and post-launch analysis.  Emphasis will be placed on understanding when and why to redesign your site.  A redesign project is the perfect opportunity to examine your web strategy and how it aligns with the overall organizational strategy.  It is also a great time to analyze your current operation approach to the web and how to build a site that is sustainable moving forward. There will also be an emphasis on user-centered design and how to balance user goals with business goals. Everyone wants a user-friendly site, and we will explore how to involve users in all phases of the redesign process, as well as how iterative testing throughout the project will save time and resources. Whether you are redesigning your website in-house or working with an agency, this webinar will provide you with a redesign framework that will streamline the process and position your higher education site for success. What You Will Learn: - The full redesign process from start to finish - How to keep your project on time and on track - How to utilize the experiences with you current site to inform decisions about the new site - How to plan for post launch - The common mistakes with a web redesign project and how to avoid them Who Should Attend: - Chief Marketing Officers - Digital Managers - Web Managers - Marketing and Communications Professions


Mark Greenfield
Director, Office of Web Services, University of Buffalo

Mark Greenfield is a highly regarded, influential member of the higher education web community.  He is an experienced consultant and an award winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. Mark has worked at the University at Buffalo (UB) for 29 years. He currently serves as the Director, Office of Web Services, a position he has held since 2001. From 1997 – 2001, he was the Web Development Manager for Computing and Information Technology and the CIO’s Office.  He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, social media, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.