Check Yo Self(ie): Connecting with Students Through Engaging, Meaningful Social Media Campaigns

TIE5 Technology in Education

Location: 103B, Wisconsin Center

MONDAY, 3:00 - 3:45 p.m.

Gone are the days when we could get away with sending out a tweet to a news release or posting a mugshot of an award-winning faculty member on our Facebook page. Leadership demands results and, when it comes to students, we need to think outside the box to engage them and build our brands (and ambassadors). Learn how Indiana University-Purdue University Indianapolis went from a social media graveyard to a thriving online community thanks to creative campaigns such as "50 Things to Do Before You Graduate," "Positive Post-It Day," and an April Fools' Day prank that saw cats roaming the campus.

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Kristofer Karol
Manager, Social Media, Indiana University-Purdue University Indianapolis

Kristofer Karol is the director of social media strategy for Indiana University. Karol plans, implements, and tracks social media strategy and campaigns for IU's flagship and urban research campuses, and makes it his mission to raise his supervisors' eyebrows with his oft-made outside-the-box requests. He previously spent time in media and social relations with Indiana University Health, the state's largest health system, where he spearheaded Indiana's first live-tweeting of a surgery. Karol also spent several years as a journalist in the Detroit area before moving to Indianapolis, where he lives with his wife, Caitlyn, his dog, Bailey, his cat, Jackson, and three chickens.