How to Use Data to Drive Content

MCS3 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

MONDAY, 10:45 - 11:30 a.m.

When you have a great idea for content, there are two things you can do. The first is to use your experience of creating great content to create the content. The second is to use data to determine what works the best, and how to make it better. Maybe your tweets get more attention in the afternoon. Maybe half of the people who watch your videos leave half way through. This presentation will suggest you still go with what your gut says will work; it will simply show you how to use data to back up your gut.


Matt Hames
Digital Content Strategist, Colgate University

Matt Hames is a digital media explorer and strategist at Colgate University. In his career, Hames has created customized campaigns to enhance online and offline market presence among target demographics. That's a jargony way of saying he's created content for the right people at the right time. From Bojangles' to Fisher Price back in the advertising days, to Colgate University full time -– content is critical for changing behavior. How content resonates with people -– that's the important part. Hames once coached the U.S. Men's National Curling Team at the 2012 World Championships in Basel, Switzerland, so be prepared for some curling jokes.