Create a Batman, Not a Robin -- How to Get the Most of Your Student Staff (TIE1)

We generally hire student staff for lower level tasks, along with positions that need student to student interactions to succeed. However, how many of us are hiring with the sole purpose of creating the best possible job candidate after graduation? I will go into the step-by-step plan and framework that goes into how I build my student staff program to churn out job-ready Batmans ready to take on Gotham.

Creating the Competitive Edge: Making Student Learning Experiences Valuable for the Job Market (TIE2)

As a student supervisor of a team of six at Kennedy Library, I am challenged not just with providing services to clients and stakeholders, but also carry a moral responsibility for my employed students. Students are essential to my daily work, and indispensable for many large-scale, high-visibility projects. It is important to identify individual students’ needs and goals, as well to recognize current stressors and worries. It is essential to me to provide student assistants with valuable experiences that directly apply to their interests and their future job tasks. To mentor effectively also means to collaborate broadly with colleagues from different disciplines and other colleges in hands-on partnerships. Class assignments, senior projects, and staff collaborations provide opportunities for students to experiment, explore, and broaden their skill sets. To ensure the library project demands are in alignment with students' future job requirements, and to support each student individually, regular check-ins are mandatory. My entire student team meets regularly once a week over lunch, and assigns upcoming projects, reviews tasks and developments and invites constructive feedback for designs and approaches. We also discuss future dreams, possible career options, and potential areas of improvement. Students’ performance is evaluated on a regular basis. My ten rules for an effective student-supervisor relationship, which I will elaborate in my presentation, are: 1. Give pointers and directions, not orders. 2. Teach only what you’re good at. 3. Take students seriously. 4. Talk and sketch together. 5. Listen. 6. Watch. 7. Learn. 8. Experiment. 9. Keep problems away. 10. Have fun! To prove the effectiveness of these simple rules, I will highlight library projects, faculty collaborations, and successful partnerships with examples from Outstanding Student Employees of the Year, Hackathon competitors, and successful graduates.

Social Storytelling, Student Orientation, and a New Way to Knowledge (TIE3)

Each year, new-student orientation is a blur of new people, new places, and (lots and lots) of new information that is overwhelming at best. This makes delivering content that is both educational and entertaining a perennial challenge for orientation planners, which is where social media comes in. By now we’re all using social media to market our institutions, but what about using it to engage and teach our incoming students? At Penn State, incoming students learn about technology resources at the university by following Jordan, an imaginary student, on his social media journey through the technology resources, failures, and (ultimately) successes during his first year at Penn State. Complete with corny humor and silly gifs, the presentation makes potentially dry content relatable and memorable, and gives students both a physical and digital way to engage with Jordan through in-person questions and a hashtag challenge in the backchannel. In this session, Montminy and Motycki will discuss how you can use social media, storytelling, and student presenters to increase student engagement, interest, and retention during orientation sessions. They will walk attendees through the strategy behind this approach, how it was executed, and the positive (and lasting) impact this session had at the university.

Check Yo Self(ie): Connecting with Students Through Engaging, Meaningful Social Media Campaigns (TIE5)

Gone are the days when we could get away with sending out a tweet to a news release or posting a mugshot of an award-winning faculty member on our Facebook page. Leadership demands results and, when it comes to students, we need to think outside the box to engage them and build our brands (and ambassadors). Learn how Indiana University-Purdue University Indianapolis went from a social media graveyard to a thriving online community thanks to creative campaigns such as "50 Things to Do Before You Graduate," "Positive Post-It Day," and an April Fools' Day prank that saw cats roaming the campus.

From MySpace to Mobile: How Ten Years of E-Expectations Research Informs Future Digital Strategies (TIE6)

Since 2005, the E-Expectations research project has tracked the online preferences of college-bound high school juniors and seniors. The e-recruitment and technology landscape has changed considerably in that time. Facebook and YouTube were just beginning to go public, Twitter had not yet launched, and the iPhone was still two years away. Over that time, how have the expectations of prospective college students changed? How will they continue to evolve? This session will examine ten years of E-Expectations research data, and will discuss how the identified trends might apply to the future development of websites, mobile, social media, and email. The presenters will also discuss how campuses can create an effective mix of online recruitment strategies that will both engage students and be manageable for those overseeing campus technologies. Participants will leave this session with a better understanding of how to increase the quality and consistency of their online content across multiple channels.

The Next Generation: Post-Millennials...the iGeneration (TIE8)

Now that the millennial generation has not only gone to college, but entered the workforce, what’s next on the horizon? Is the next generation about technology? The green movement? Self-serving? Career-driven? How do they define success? What traits does this generation have, and what impact will they have on the work you do? The presentation will review current research on the iGeneration and late millenials.

Personalizing the New-Student Onboarding Experience (TIE9)

Incoming students are the lifeblood of every higher education institution. Yet once the new student has applied and been admitted to our university, we so often nearly drown them with things that they must do, forms they must fill out, and website after website they need to visit before they begin their classes in an upcoming term. At Cedarville University, we tried to address this issue with the creation of a personalized admitted student portal that launched in January 2015 for the fall freshman class. Once a student’s application for admission was processed and the student was admitted to the university, they were invited to join this new portal. This portal was the re-creation of a static list of tasks that we wanted the incoming student to perform. One big problem with the static list was that students would complete the task, but then have no indication that it was completed. They would return to the website and find the same old tasks glaring at them. Mocking them. Come see how we are working to improve the incoming student onboarding and engagement processes. We’ll discuss the problems we were trying to solve, how tasks and announcements are released, the creation of a private Facebook group where students could meet (and how we limited access to it), and how parts of the task list is integrated with other campus systems to provide automatic completion notifications. We’ll even include some pretty graphs and charts for the statistics we collected along the way (and shared with counselors for follow up!), touch on the related communications plan, and give a peek at where we plan to go in the next iteration.

Building a Modern Course Catalog Search (TIE11)

Have you ever wanted to replace the out-of-the-box course catalog search from your student information system? At Ohio State, we worked to export the data and build a modern search interface that prioritizes user experience above all. Taking concepts and ideas from Google and Amazon for the search interface, we were able to create an experience that users love. This talk will explore working with several groups around campus as well as the technical details of how we exported the courses from our student information system, indexed them with Elasticsearch, built a REST API to expose them, and created an accessible, responsive, and easy to use Angular.js web application to present everything. We’ll also talk about how the same REST API endpoint powers Ohio State's native iOS and Android mobile applications, while still empowering the desktop and mobile web users with more advanced functionality. Finally, we’ll wrap up with challenges we faced and how we waged through the political battle of accomplishing the successful replacement of the out-of-the-box search interface.

Building a DIY Student Portal from Scratch (TIE12)

No one wants to remember another password. So why do your faculty, staff and students have to keep a list of passwords, IDs, and usernames for your campus email, classroom, and registration services? You may not have tens of thousands of dollars to put down on a service portal to gather everything; the Web Team at Valdosta State definitely didn’t in 2012 when they launched MyVSU. By creating partnerships across divisions with design, IT, communications and others, they developed a dynamic portal, maintained by the entire campus. Developing your own service portal in-house not only saves your institution expensive setup and service fees, but also allows the talented people you have on campus to flex their creative muscles and deliver exactly what your constituents need. By providing a single sign-on, customizable portal for all of your campus services, you can serve your students, faculty, and staff, while gaining a captive audience for targeted institutional communications. Imagine: A student failing Math 1101 receives an email alert with information about math tutoring, or any of the other thirty services offered! The portal also allows advisers to directly connect to their students via a messaging component, and more. The VSU Web Team will discuss the challenges and opportunities that arose during the implementation of the portal, as well as share the developments and evolution of the portal. Attendees will be able to ask questions about the portal, the design process, and the data warehouse project in order to help streamline web services on their campuses.