Looking Good, Looking Forward: Tips and Tricks to Give Your Content a Visual Makeover

UAD8 Usability, Accessibility and Design

Location: 101B, Wisconsin Center

TUESDAY, 9:30 - 10:15 a.m.

We live in a visual world. With the growing popularity of apps such as Instagram and Snapchat -- and with Facebook and Twitter becoming increasingly more image-driven -- it is essential that higher ed marketers and social media managers be able to engage student audiences through dynamic imagery. Information that used to be presented in text-heavy flyers and emails is now forced to compete for our students’ attention alongside Grumpy Cat memes and ten-second Vines. If you’re not a graphic designer nor professional photographer, this new landscape can seem pretty scary! But here’s the good news: By following a few simple tips, anyone can create beautiful, aesthetically pleasing, and effective visual content. This presentation will guide you through the process of visual content creation, including tips and tricks for planning your image strategy, taking the perfect photo with just a smartphone, editing and adding text, applying basic design principles, and implementing your new and improved material into existing communications channels.

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Danielle Poupore
Communications & Marketing Specialist for Student Affairs, John Jay College of Criminal Justice (CUNY)

Danielle Poupore is a Communications and Marketing Specialist for the Division of Student Affairs at John Jay College of Criminal Justice in New York City. She began her career in the private sector before transitioning to higher education, and is passionate about adapting universal best practices to engage and inspire a student audience. She holds an M.F.A. in creative writing from Wilkes University and a B.A. in English from SUNY Plattsburgh, where she also minored in photography and graphic design.