Data-Driven Design and Digital Marketing Strategy
UAD4 Usability, Accessibility and Design
Location: 101B, Wisconsin Center
MONDAY, 11:45 a.m. - 12:30 p.m.
Thanks to software like Google Analytics, New Relic, Crazy Egg, and others, data about your digital marketing efforts is available in excess. How can you display the information in a way that gives you leverage to act on the relevant data points? How do we use this data to make better design and strategic marketing decisions down the road? In this session we'll discuss successful case studies from the University of Notre Dame on how to take SEO, usability, and goal conversion data and make design decisions, set up A/B experiments, and improve search results to maximize the effectiveness of websites and applications.
Marketing Analyst, University of Notre Dame
Zach Richard is a graduate of Oberlin College, where he studied genetics and played football. After a brief stint in biomedical research, Richard realized that similar principles could be applied to the optimization of user-facing digital applications and marketing strategies. Having honed the implementation of applied statistics and network theory to digital properties during his time in New York City, Richard now serves as marketing analyst for the University of Notre Dame.