Redefining Content with Infographics

UAD6 Usability, Accessibility and Design

Location: 101B, Wisconsin Center

MONDAY, 4:15 - 5:00 p.m.

There are a million reasons to use infographics. Studies have shown over and over how fascinated we are by graphics and images, and how averse we are to text. Infographics are -- when done right -- entertaining, informative, and enticing. So why don't we see them more in higher ed? Well, they can be difficult to create. It's hard to know where to start. And they take a heck of a lot longer to design than it takes to write a paragraph or two. In an industry that's often short on staff, how do we find a way to take advantage of the infographic in higher education? This session aims to educate on infographics in and for educational institutions. We'll start with a background on infographics and why they're so compelling. We'll look at all the different kind of infographics out there. We'll then consider when it's appropriate to create infographics, and talk about some of the ways it can be done -- whether that's using a simple, free tool, or opening InDesign or Illustrator and getting your hands dirty. Finally, we'll look at examples of when infographics do and don't work, and the range of outcomes, both good and bad.

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Presenters

Jennifer Riehle McFarland
Dynamic Interactions Architect, NC State University

Jen Riehle McFarland is a jack-of-all trades for NC State's Outreach and Communications IT group. Her primary role is as a designer and developer for web clients on campus, but she also manages the campus WordPress environments, does training and support for campus web users, and leads the Web Services Committee. McFarland also coordinates outreach activities for incoming parents and students, and helps to plan several area IT and communications conferences. She's a big fan of board games, good books, hoppy beers, and successful communication.

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