What a Tumblr Learned Meerkating His Periscope? :: The Future of Social Media and Higher Ed

MCS11 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

TUESDAY, 2:00 - 2:45 p.m.

Everybody wants to capture all the eyeballs. But how do you make people pay attention in a world with increasing amounts of distractions. In this talk, Ron Bronson reflects on a career of building online communities from the days of AOL to Tumblr, Twitter and beyond to show you how to apply the lessons of what works to your own institution's social media strategy regardless of the platform.

Presenters

Ron Bronson
Consultant, Stensland van Bers Kent & Partners

Ron Bronson has spent the past decade helping large organizations make sense of their complex digital operations. Ron shares his lessons from his background working in every aspect of launching growing digital properties -- primarily within complex, bureaucratic organizations. He brings complex concepts down to earth where laymen and experts alike can engage in the conversation. Ron began his career during the nascent days of digital governance and has grown along with the discipline from content manager to a director leading daily web operations for sites with millions of unique visitors. A strategic practitioner with web developer roots, Ron specializes in CMS selection and implementation, digital strategy planning, stakeholder engagement, cross-functional team building, and he speaks globally on these topics. In 2014, he launched Aggregate Conference.

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