I Shouldn't Need a Doctorate to Read Your Website

MCS2 Marketing, Content and Social Strategy

Location: 103C, Wisconsin Center

MONDAY, 9:30 - 10:15 a.m.

In higher education, there's a belief that parents want to read websites that are written in an academic style, or at a higher level than one might find when reading the hottest, most popular fiction book. But is this really true? Can a website with content written at a lower grade level instill confidence in parents that their children are receiving a high quality education? Using research, let's dispel the myth perpetuated by academia. But easy to read and understand content is difficult to write, isn't it? I'll share some tips, tools, and tricks to help your content breathe and read much, much easier. Because after all, if prospects can read your website and understand it, aren't they more likely to feel welcomed on your campus?

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Presenters

Alison West
Senior Web Developer, Mount Holyoke College

Alison West is not just a web developer, but loves to look at the whole picture. A self-published author, and enthusiastic web geek, West loves design, layout, content, and the technical back-end. Varied skills makes West an all-around player with an ultimate goal to make the web just a little better every day.

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