How to Boil the Ocean

MPD2 Management and Professional Development

Location: 102C, Wisconsin Center

MONDAY, 9:30 - 10:15 a.m.

Can anyone go to a meeting without someone saying, “We need a website for this” -- whatever this might be? Do you struggle with defining and adhering to a set of priorities, and find yourself saying “Yes” to every request, even if you don’t know how you’ll ever get it all done? Are you expected to custom build every website no matter how big or small? Does it feel more realistic to boil the ocean than tame your portfolio of work? The Digital Communication team at Washington University in St. Louis is facing all of those challenges, and more. But through a fortunate mix of planning, timing, and good old fashioned luck, we have defined a clear set of priorities and are in the process of transforming our team culture and establishing effective channels for managing our work. Whether your team serves your entire university or a single department, we believe the lessons we’ve learned through our transformation can be applied to meet your own unique needs, and help you boil your ocean of work.

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Presenters

Chris Amelung
Executive Director, Digital Communications, Washington University in St. Louis

Chris Amelung is the Executive Director for Digital Communications at Washington University in St. Louis. In this role, Amelung is responsible for leading a team of 15 web professionals, and managing a portfolio of more than three hundred digital properties. Amelung received his Ph.D. in Information Science and Learning Technologies from the University of Missouri - Columbia. Prior to arriving at WashU, he served as a senior web developer at Yale University, where he led the development of key university initiatives such as Yale Open Courses (http://oyc.yale.edu).

Ted Elsas
Senior Director, Digital Communications, Washington University in St. Louis

Ted Elsas is the senior director of Digital Communications at Washington University in St. Louis. Elsas joined WashU to focus on wrangling a portfolio of more than three hundred digital properties, redesign how the university went about responding to the demand for digital communications, and managing the delivery of digital communication services. Prior to arriving at WashU, Elsas was involved in the web and application development industry for nearly twenty years, including topics such web-to-print portals, variable data communications, utilizing multi-national development teams, and providing solution architecture services in the education, healthcare, research and development, and start-up markets.

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