Tree Testing for the Win: How to Improve the UX of Your IA with Tree Testing
AIM6 Applications, Integration and Mobile
Location: 102B, Wisconsin Center
MONDAY, 4:15 - 5:00 p.m.
"Getting to the right page within a website or intranet is the inevitable prerequisite to getting anything done." Jakob Nielson People visit our websites to get stuff done. If they can find what they're looking for quickly and easily, everybody wins. But if our labels are ambiguous, or the hierarchy of our information is illogical and confusing, we risk not following through on the very product or service we are offering. Tree testing (getting people to complete tasks on a text-only version of your website) can tell you exactly where and why people get lost. This engaging presentation will turn your tree-testing skills into a winning formula.
UX Marketer, Optimal Workshop
Alan O'Neill is the marketing manager for Optimal Workshop -- the leading suite of usability tools across this beautiful globe. Working for a company who designs tools for...designers, information architects, marketers, web managers, and user researchers, you quickly become aware of the challenges and opportunities that exist in today's UX world. With this knowledge, Alan can understand the different levels of experience people have with certain online and offline research methods. Alan's job is not just to provide a good experience within Optimal Workshop, but to market and connect the industry and the people in it. Alan is extremely passionate about doing right things, for the right person. He is friendly, empathetic, and a charismatic Irish surfing man with a lot of engaging tricks up his sleeve for presenting. Connect with him on @optimalworkshop or @optimalALan.