From MySpace to Mobile: How Ten Years of E-Expectations Research Informs Future Digital Strategies

TIE6 Technology in Education

Location: 103B, Wisconsin Center

MONDAY, 4:15 - 5:00 p.m.

Since 2005, the E-Expectations research project has tracked the online preferences of college-bound high school juniors and seniors. The e-recruitment and technology landscape has changed considerably in that time. Facebook and YouTube were just beginning to go public, Twitter had not yet launched, and the iPhone was still two years away. Over that time, how have the expectations of prospective college students changed? How will they continue to evolve? This session will examine ten years of E-Expectations research data, and will discuss how the identified trends might apply to the future development of websites, mobile, social media, and email. The presenters will also discuss how campuses can create an effective mix of online recruitment strategies that will both engage students and be manageable for those overseeing campus technologies. Participants will leave this session with a better understanding of how to increase the quality and consistency of their online content across multiple channels.

Presenters

Stephanie Geyer
Vice President, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz

Stephanie Geyer directs website development and e-communications projects for Ruffalo Noel Levitz. Her web consultation services are based on current best practices in enrollment management, and are frequently integrated with recruitment and marketing consultations, and market research projects. In addition to providing consulting services, Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the National Conference on Student Recruitment, Marketing, and Retention, as well as the AMA Symposium for the Marketing of Higher Education. She helped conduct the E-Expectations market research project on Internet and e-recruitment behaviors of prospective college students and their parents.

Lance Merker
President and CEO, OmniUpdate

Lance Merker is the President and CEO of OmniUpdate, Inc., located in Camarillo, California. Under his leadership, OmniUpdate has become the leading provider of content management solutions designed to solve the digital marketing challenges of higher education. The company’s flagship product, OU Campus™, is used to manage more than seven hundred college and university websites. Merker is a regular guest speaker on the subject of content management and digital marketing at industry conferences nationwide.

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