Storytelling + Experiences: Ingredients of a Successful Redesign
Location: 101C, Wisconsin Center
TUESDAY, 9:30 - 10:15 a.m.
It was time for Loyola Marymount to rethink LMU.edu—to design a digital experience that underscores the university’s unique academic quality, location, and Jesuit foundation and showcases its gorgeous campus. Another important goal for the site included creating a better framework for storytelling through images, video, and text. A team from campus worked with mStoner, Inc., and TERMINALFOUR to rebuild LMU.edu from the ground up and develop a roadmap to extend the brand new interface through the LMU domain. Learn about some of the challenges, the strategy, and solutions to arriving at the university’s new responsive design.
CEO and Founder, TERMINALFOUR
CEO and founder of digital marketing & web content management company TERMINALFOUR, Piero is responsible for driving the strategic direction of the company. This includes market and product development and strategic higher education technology alliances. He has been involved in the higher education sector for close to two decades and has been involved in hundreds of HE web transformation projects. He’s a regular speaker at higher education conferences and an active participant on WCMS panels around the world.
Designer, mStoner, Inc.
Mike Schulz, designer, specializes in print, digital, and interactive design. He started his career working with Redken International and Glamour Magazine in New York City. Since relocating to Chicago, Mike focused on branding and design for large business-to-business, healthcare, and pharma clients. His current mStoner clients include the Harvard Graduate School of Education, University of Missouri, Tufts University, and Loyola Marymount University.