Getting to the Good Stuff or Why Less is STILL More
Location: 101C, Wisconsin Center
MONDAY, 10:45 - 11:30 a.m.
Digital marketing and content management have really transitioned from the stage of HOW to maintain/update fresh content on the site to WHAT content to maintain. We fundamentally need to focus on asking the question, “Even if we CAN do it, SHOULD we do it?” Should we be on all social media channels? Should we be placing this image/video/text on the homepage, web page, etc.? Or is less really still more? The areas of content strategy, content creation, content management, and content marketing truly are so interrelated, and each one is necessary for effective web management, but none works best in a silo. This session is meant to encourage direct action in how you consider the marketing efforts you pursue, the content you develop, and the channels (social and otherwise) where you focus your marketing.
Senior Solutions Consultant, Hannon Hill