Information Architecture: The Steps to a Smooth Redesign

DPA5 Development, Programming and Architecture

Location: 102D, Wisconsin Center

MONDAY, 3:00 - 3:45 p.m.

The foundation of a successful website from a user's perspective is rarely the technology nor the design. The information architecture (IA) is the base upon which a website is built, and yet IA is often overlooked during a web redesign project. Join Georgia Regents University and VisionPoint Marketing for an in-depth explanation of IA and a review of the steps needed to properly structure your website. Attendees will learn about the sitemap and page schematics that facilitate a smooth implementation of a redesigned website.

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Presenters

Cecelia Thomas
Communications & Marketing Web Manager, Georgia Regents University

Cecelia Thomas has a varied past with experience in typography, retail, art direction, food styling, photography management, before finally finding a profession that she feels very connected to in web management. Her first experience was at Emory Healthcare in Atlanta. After six years with Emory, she moved to Augusta, GA, to become the web manager for MCGHealth. After 11 years, her main focus is on the three websites owned by the university: GRU.edu, GRHealth.org, and PAWS (the intranet). She was instrumental in introducing content management to the health system, and has worked to manage all users and content on both the GRHealth and Internet sites. For the past four years, she has worked with the university site and managed a team of four to maintain and assist users. She enjoys working with her team and teaching users the beauty of the web. She is also an avid jewelry maker with a love for wire wrapping.

Diane Kuehn
President and CEO, VisionPoint Marketing

Since establishing VisionPoint Marketing in 2001, Diane Kuehn continues to serve as the corporate visionary as well as lead strategist for many of VisionPoint's higher education clients. Her vast experience in marketing from the media, agency, and marketer perspectives provides Diane with a practical knowledge of the pros and cons of each type of medium, and how to best integrate direct marketing principles throughout any organization's enrollment, advancement, and communication strategies. A master at helping clients understand their positioning and develop compelling messaging, Diane continues to serve on the strategy team for many VisionPoint clients.

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